CV

Profession

I have gathered in-depth experience and skills in the following areas:

Driving agile workflows and fostering a culture of innovation to enhance team adaptability and deliver continuous value.
Aligning long-term vision with actionable steps to drive meaningful and sustainable results
Emphasizing possibilities and solutions over problems
Resolving complex issues with clarity, creativity, and teamwork
Turning obstacles into opportunities
Experienced in cross-cultural communication and collaboration, fostering strong relationships within international, distributed teams
Skilled in navigating diverse perspectives and fostering collaboration across cross-functional teams to achieve shared goals
Led stakeholder relationships with a focus on aligning strategic roadmaps, delivering clear reporting, and identifying growth opportunities through business development.
Proven leadership of cross-functional and international teams to drive alignment, collaboration, and high-impact results
Identifying business opportunities through data-driven analysis and insights
Strong analytical skills complemented by a creative mindset to drive innovative and data-informed solutions
Creating digital experiences throughout various platforms
Creating exceptional customer journeys with modern UX Design expertise

Working Experience

Since 01/2021

Digital Business Designer - UNIQA

(Austrian Insurer)

Develop UNIQAs customer platform (web + app)
Bridge business strategy and customer needs to create viable, desirable, and feasible solutions
Identify user needs and market opportunities through research, data analysis, and business modeling
Develop value propositions that align customer experience with business goals
Design business models and revenue strategies using various agile approaches
Collaborate cross-functionally with design, product, marketing, and tech teams to align vision and execution
Validate concepts through prototyping, testing, and iteration—balancing user desirability, technical feasibility, and business viability
Support go-to-market strategies, scaling plans, and innovation initiatives
Facilitate workshops and co-creation sessions with stakeholders and clients
Assess impact and success metrics, turning insights into strategic recommendations
Champion customer-centric innovation within the organization
Plus: Initiated a community within the company

09/2019-06/2020

Lead Digital Products - Unser Ö Bonus Club

(Part of REWE Group, Austrias biggest customer loyalty club with almost 4M users)

Built and led a cross-functional digital product team, implementing agile frameworks and the Design Thinking process
Directed research projects for app and web redesign to inform UX improvements and feature development
Optimized internal processes and communication, ensuring seamless collaboration between internal stakeholders and external development partners
Owned the full product lifecycle for app, web, and internal backend systems—including backlog prioritization, roadmap planning, and maintenance
Created UX design for app and web platforms, including user flows, wireframes, and high-fidelity UI
Conducted user testing to validate concepts, improve usability, and inform iteration
Performed data analysis and tracking to evaluate product performance and identify growth opportunities

03/2018 - 09/2019

Digital Experience Designer - Novomatic

(Part of Novomatic Group)

Led UI/UX team to deliver user-centric design solutions and cross-functional collaboration
Established and implemented the Design Thinking process to drive innovation and structured problem-solving
Improved usability and user experience (UX/UI) across digital platforms through continuous analysis and iteration
Developed frontend interfaces for web applications and interactive terminal systems
Created concepts for new features, from initial idea through to implementation
Designed user flows, wireframes, and high-fidelity interfaces to support seamless user journeys
Conducted usability testing to validate design decisions and enhance product performance
Analyzed user behavior and product data to inform design and development priorities
Worked within agile development frameworks (Kanban & Scrum) to ensure iterative delivery and team alignment
Optimized usability to increase user satisfaction, accessibility, and efficiency

10/2015 - 02/2018

Head of Product - wogibtswas.at

(Part of Styria AG, owns several newspapers, magazines and websites, wogibtswas is a platform for offers and catalogues for Austrian retailers, sold to Offerista Group in 2018)

Define and drive the product vision, strategy, and roadmap aligned with business objectives
Lead and mentor product teams, fostering growth, ownership, and cross-functional collaboration
Oversee the entire product lifecycle, from discovery and definition to delivery and optimization
Align stakeholders across business, design, tech, and marketing to ensure cohesive product direction
Prioritize product initiatives based on user needs, business value, and technical feasibility
Champion user-centricity, using research, data, and feedback to inform decisions
Monitor product performance, leveraging KPIs, analytics, and market trends to guide continuous improvement
Establish and scale product processes, including agile workflows, roadmap planning, and backlog management
Collaborate closely with executive leadership to support business growth, innovation, and market positioning
Ensure product-market fit by guiding discovery, experimentation, and go-to-market strategies

Download CV

Skills & Strengths

Strategic Planning Project Management Agile Mindset
Business Development Ressource Planning Budgeting Roadmap Planning

Scrum Kanban Agile Development UX/UI Methods User Research

Design Thinking Datan Driven Decision Making Jira/Confluence Figma SEO
Empathic Solution-Oriented Motivating Focused Professional
Willing to Learn & Improve

Education

2012 - 2014

Master Technical Management - FH Campus Vienna

Master Thesis: IT Controlling 2.0 - IT Trends and their impact on existing IT-Controlling

2009 - 2012

Bachelor IT & Telecommunications - FH Campus Vienna

Bachelor Thesis: Austrias Telecommunication Market and their Upcoming Challenges

Interests

YOGA

Yoga sets my mind free and helps me to handle stressful situations as well as using the right breathing techniques for the tough moments.

MEDITATION

Meditating reduces my mind-wandering and improves my ability to solve pro b lems by taking a moment in piece before acting.

HIKING

I do not know what I love more about the nature - the colours, the piece, the smell or the yummy Knödel at the end of a hiking tour.

COOKING

I love cooking and to nourish my body with healthy vegetarian food and the soul with a lot of chocolate.